The first hurdle should be to make it so that if your organization earns its income from advertising, it cannot call itself a news organization. But don't call it news.

For the average person, local news - what's happening in your town - does have an immediate impact on your day to day life. You can read a summary of it next week and this will make no difference in your life. When you read the description of a book, you also can see "what other people who ordered this book also purchased." That is, you can see the related books that people are actually buying.
The right information, more importantly, at the right time, can provide tremendous amounts of value. Preston North End in contrast, took twelve points from their final four league games, including a 6-0 win over Cardiff to finish ahead of them by courtesy of having scored one goal more throughout the season.